Fredrik Ödman is a photographer who has the ability to create an alternative reality, bluring the boundaries between photography and painting. His pictures take you on an extraordinary journey into the borderland between dream and reality. In his photographic montages Fredrik shows an extraordinary technical skill.
Marcus Fuchs — Design & Art Direction
This site continues to gain massive attention (not least thanks to Fredrik's beautful work) and is counting roughly 750.000 unique visitors since launch in mid 2010.